The New Year came with a brand-new opening in London’s fitness and wellness landscape. Pioneers of reformer Pilates and home of boutique fitness, VITA has a new flagship studio that embodies a luxurious yet authentic and personal, holistic wellness experience.
VITA’s new studio located in Sloane Square is a transformative experience for those who want to optimise their health and feel empowered through their bodies.
Intimately arranged over six floors, there is a dedicated personal training studio on the first floor. The bright and airy second and third floors feature dynamic Pilates Studios equipped with state-of-the-art Balanced Body Allegro 2 Reformers.



A fourth floor houses the Yoga and Barre Studios, stylish changing rooms and a treatment room dedicated to physiotherapy, osteopathy, sport massage and nutrition.
In addition, the ground floor features a health café in partnership with Kiss the Hippo – London’s first carbon neutral coffee company.
How to have a lean, flexible, strong and sculpted body

VITA, meaning ‘life’ in Italian, has set its mission to transform both body and mind through the power of its method since 2010. The unique training formula is a fusion of powerful techniques which, through controlled movements, high repetitions and low intensity core-centered exercises, delivers a lean, flexible, strong and sculpted physique.
Founder of VITA, Federica, shares her ideal fitness experience

Building on the success of its studios in Knightsbridge and Milan, Italy, VITA has quickly become an international destination for reformer Pilates. With the opening of the boutique, Federica, Founder of VITA, shares her ideal fitness experience designed to boost vitality, increase energy and inspire meaningful connections with like-minded people.