New York Fashion Week is drastically changing: Fashion during the pandemic with designer Alexandra Popescu-York

Designer Alexandra Popescu-York decided to bring New York Fashion Week on the streets of New York, with the beautiful Manhattan view and dresses from her collection.

Also, Governor Andrew Cuomo announced NYFW with limited or no spectators. This year’s New York Fashion Week edition will feature a mix of live and virtual fashion shows, presentations, and programming including live-streamed runway shows, exclusive designer-related content and cultural programming.

  • Covid-19 pandemic made 2020 a year exceedingly difficult for the fashion industry. Now, designers and creative teams are struggling to find better ways of doing what they know best. 
  • New York Fashion Week, scheduled for September 13-17, 2020, will be featuring live and virtual programming in strict compliance with New York State Health and Safety Guidelines. 
  • Outdoor events are limited to 50 persons and indoor events at 50 percent capacity and no spectators. 

Beginning of September used to be for fashion designer Alexandra Popescu-York a hectic time of the year. With a regular presence at the New York Fashion Week, the beginning of the fall meant rehearsals for her shows, and a lot of things happening at one time. This is how NYFW unfolded for the New-York based artist in the past several editions every February and September. 

The brand Alexandra Popescu-York celebrates powerful women.

Alexandra Popescu-York is the only international fashion designer who presented her collections twelve seasons in a row at New York Couture Fashion Week, followed by Art Hearts Fashion. Her designs were featured in VOGUE, Bazaar, ELLE or L’OFFICIEL magazine.

Alexandra Popescu-York: “This year New York Fashion Week is different, it almost doesn’t exist, but we (note: the fashion designer and her team) will keep it going in a non-classic way, with photoshoots and a catwalk on the beautiful streets of New York City.  

2020 it’s a very challenging year, but we have to keep a positive mindset. There are so many people affected by the Covid-19 pandemic, the economy as well. It’s not a very good environment for fashion, tourism and business. What we can do is keep our minds and hearts open, stay strong, do your projects and stay safe!

Things have changed, we are changing too, and we are changing the way we are doing fashion shows. At least for now. 

I am not up for doing runway shows this season. I believe I have to take a break from that. I will use this time to learning more ways to express fashion. I will do many individual photoshoots, I am going to stream online, and I am going to work with different teams of creatives. 

I spent many days thinking of new ways of doing my collections, thinking of new ways of doing fashion shows, promoting them and meeting my customers. I didn’t get to any conclusion yet. It’s a work in progress, but I hope for the best. So, I took a step back, rethink everything, and I’m hoping the best in finding better ways to express my identity as a fashion brand”, concluded Alexandra Popescu-York.

Governor Andrew Cuomo announced NYFW with limited or no spectators: “The pandemic is far from over”

“New York City is the fashion capital of the world and New York Fashion Week celebrates the ingenuity of this city and our unmatched creative talent,” Governor Andrew Cuomo said. “When COVID-19 hit New York, so many of our cherished events were forced to cancel or be postponed. The pandemic is far from over, but we’re proud to support event organizer IMG in moving forward with NYFW. Safety, as always, is our top priority, and we commend the hosts, and all participating designers, for their innovative, New York Smart solutions to bring this event to life.”

New York Fashion Week will operate in full compliance with the existing State Department of Health’s issued standards for public health and safety during the COVID-19 public health emergency. 

These measures include policies, procedures, precautions and screenings.

  • Restrict all gatherings to 50 or fewer people and less than 50 percent of the maximum occupancy for a particular area as set by the certificate of occupancy;
  • Adhere to social distancing at all times; ensure all personnel, vendors, designers, models and guests comply with the provisions of the State’s travel advisory;
  • Diagnostic testing and health screening procedures, including temperature checks before admittance;
  • Limit in-person workforce to only essential personnel on-site;
  • Require face coverings at all times.

Executive Vice President of IMG Group, the owner and producer of NYFW, Leslie Russo said: “The past six months have been exceedingly difficult for the fashion industry, and we are proud to offer an avenue for designers, models, stylists, hair and makeup artists, photographers, production teams – ­and the innumerable other professionals who work in, or adjacent to, the fashion industry during New York Fashion Week – to safely get back to work this September.”

Live-Streamed Fashion Shows and Virtual Programs to Showcase Top Industry Designers and Artists

NYFW will support designers including Adeam, Aknvas, Alice + Olivia, Amen, Badgley Mischka, Bibhu Mohapatra, Bronx and Banco, C+ plus Series, Chloe Gosselin, Chocheng, Christian Cowan, Christian Siriano, Cinq a Sept, Claudia Li, Concept Korea, Faith Connexion, Frere, Jason Wu, Jonathan Simkhai, Kim Shui, Lavie by CK, Libertine, Marina Moscone, Maxhosa Africa, Monse, Nicole Miller, Oqliq, PH5, Private Policy, Proenza Schouler, Raisavanessa, Rebecca Minkoff, Rvng Couture, Studio One Eighty Nine, Tadashi Shoji, Tanya Taylor, Tiffany Brown Designs, Veronica Beard, Victor Glemaud and Vivienne Hu, among others, in various capacities including shows, presentations, virtual content and programming.  

According to Business Vogue, Christian Siriano is closing out IMG’s run of shows, and Tom Ford is closing out the official NYFW calendar.

NYFW September 2020, The Shows.

Credentials

Designer and Creative Director: Alexandra Popescu-York, IG @alexandrapopescuyork;

Photographer: Raul Egusquiza; IG @raulelturry

Model: Aleona, IG @aleona555

PR: Gabriela Panduru, IG @gabrielamodelling

New York State Governor website: www.governor.ny.gov

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